EGEO MADRID
Madrid, Spain
50 m2
For this new stage in Madrid, Masquespacio has conceived a space that transcends the freshness and vibrant energy of their first design. The studio has sought an aesthetic maturity and a profound reflection on Egeo’s more than ten-year trajectory in the Greek gastronomy sector.
The conceptual inspiration for this project lies in the Greek myth of Pandora. After Zeus punished humanity by having Prometheus steal fire, Pandora opened a box releasing all evils. However, at the bottom of the box remained hope, a symbol of resilience and the possibility of reconstruction even in the darkest moments.
This concept translates into a design that evokes a sense of mystery, discovery, and a beauty that emerges from experience. The materiality and the palette of soft and enveloping beige tones has been used, providing calm and sophistication, contrasted with light touches of electric blue, a subtle and modern nod to the visual identity of the Egeo brand.
A distinctive element of the design is the cladding columns. These structures, created using 3D printing, present an organic and stratified texture that evokes, on the one hand, the natural beauty and solidity of marble quarries. On the other hand, their shape and arrangement suggest a dramatic reinterpretation of ancient Greece, capturing an atmosphere that is both historical and contemporary.
The new Egeo space in Madrid promises to be a meeting point where authentic Greek gastronomy merges with an interior design that stimulates the senses, reflection, and evokes a dramatic connection with history.
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